Case study
Search and store visibility in the Swiss market.
Wodara
The fact that a good product can be found is another matter. With Wodara, we worked on visibility on the search engine and app store side in the Swiss market.
- Pazar
- Switzerland
- Our role
- Visibility study
- Kapsam
- Search & Shop
Problem
In the right market, in the wrong visibility.
Switzerland is a multilingual and narrow market; search behavior operates differently from large markets. A common visibility approach does not pay off here.
The need was a market-specific positioning on both the search engine and app store side.
Approach
Measure and change, don't guess.
First, we measured the current situation: in which queries it appears, in which it does not appear, which terms correspond on the store side. We sorted the changes by this measure.
We accelerated production on the content and metadata side with an AI-powered flow; the measurement that made the decision was the tool that accelerated production. After each change, we measured again and determined the next step.
Approach
What we used.
- Search
- SEO
- technical audit
- Shop
- ASO
- metadata
- Production
- AI-powered content streaming
Result
Market-specific, measurement-based visibility.
The study placed visibility in a measurement-dependent loop, not a prediction. For us, this case is a record of being able to work in a non-EU market and accelerate the visibility layer with AI.
- Market-specific query and term analysis
- Search and store side together
- Each change was verified by measurement
Can your product be found?
Let's talk about which market, which queries you should appear in.